Why Canon?
Canon has established itself as an industry leader in video solutions through its commitment to innovation, exceptional image quality, and a diverse range of products that cater to both professionals and enthusiasts. The brand's reputation for reliability and user-friendly interfaces further solidifies its position as a trusted choice in the competitive video production landscape.
The Versatile Canon C400
The Canon EOS C400 enhances different workflows from solo shooting to multi-camera setups to virtual productions.
Versatility is a key advantage in modern filmmaking, where a camera might be required in a multi-camera studio setup one day, in the kitbag of a solo shooter on assignment the next, and fitted to a drone for a location shoot the day after. The Canon EOS C400 meets a wide range of such needs in one adaptable, compact full-frame cinema camera.
The Canon C400 As A
Virtual Production Camera
Taken from a case study on Canon's website - "Virtual production is a new tool in the filmmaking process," says Sarah. It's an evolution of the venerable technique of back-projection, utilising an LED wall to display a 3D scene with a physical set and live action in front of it.
The EOS C400 fitted perfectly into the virtual production environment, Sarah says. "It's very compact and easy to work with; you can build it up or build it down. Using it with the Canon Cinema lenses was a really beautiful experience," allowing her to use the wider apertures she prefers to keep the depth of field shallow in that environment.
"It also has lens mapping internally, so you can switch prime lenses without the delay of remapping lenses, which in the past would take quite a long time."
EOS R System
September 2024 marks 35 years since the introduction of the Canon EOS-1,
the first flagship model in Canon's EOS series of interchangeable lens cameras.
Canon Lenses
Unlock potential with Canon lenses and widen your photography horizons with unrivalled optical quality. Find lenses for DSLR and mirrorless bodies.
Canon Cinema Cameras
Exceptional image quality, limitless creative control.
Pro Video Cameras
Astounding performance, straightforward operability.
Broadcast Solutions
When the world is watching, our pioneering range of
broadcast-quality products offers cutting-edge performance.